Get ready for a blast from the past! Jolt Cola is making a comeback to store shelves, and this time it packs double the caffeine.

Back in the day, there was a soda in stores that was almost always hidden on the bottom shelf, and your parents certainly never let you have one.

That fizzy beverage is none other than Jolt Cola, a classic brown soda that has a flavor similar to many others, but with an extraordinary caffeine kick. It can be considered the original energy drink, if you think about it.

According to Eatthis.com, the new Jolt Cola rebrand is in direct contrast to how Jolt was marketed in the '80s, as an alternative to Pepsi and Coke.

Before the energy drink trend took off, Jolt was already on the market and often mistaken for just another soda due to its playful name. However, with its recent rebranding, Jolt aims to appeal more to energy drink enthusiasts rather than soda drinkers.

The brand behind the relaunch of Jolt Cola is called Redcon1.

Ryan Monahan, the chief marketing officer at Redcon1, emphasizes to both his team and the public that the company's rebranding is a strategic move, especially in light of declining soda sales and the rising popularity of energy drinks.

Monahan stated, "Consumers decide the winners by how they spend their money. The truth is, we're observing a noticeable decline in soda companies."

Original Jolt Cola had 73mg of caffeine in a bottle, which was a lot back in the '80s. Today's Jolt Cola will feature 200mg of caffeine. This time, your parents can't stop you from grabbing and enjoying one.

The updated labeling will specify that this product is meant for individuals aged 21 and older; however, no identification will be necessary for purchase, since it does not contain any alcohol or THC.

Expect to see Jolt Cola available in major retail stores, both online and in physical locations, by early 2025.