The discount supermarket chain, recently recognized as the most affordable supermarket in the UK for 2024, has kicked off its Easter festivities ahead of schedule by launching a range of new Easter Egg products in its stores.
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Aldi has launched some brand new products for Easter in UK stores - and shoppers cannot contain their excitement.
The discount supermarket chain - which was recently crowned the cheapest UK supermarket for 2024 - has started its Easter celebrations earlier by introducing new Easter Egg products into stores. The supermarket's new Filled Mini Eggs have a soft centre of three different flavours, which include Jaffa, Nutoka, - which is the chain's dupe version of Nutella - and Caramelised biscuit.
Priced at £1.99 for 150g, the new products have already created a buzz on social media. Popular food account @NewfoodsUK shared the range with their 386,000 followers, and customers appeared to be very excited about them. The post read: "Run, don’t walk to Aldi UK. Brand new Filled Mini Eggs at Aldi! They are all delicious!"
One Facebook user commented: "Caramelised biscuit and Nukota ones. Yes please," while another said: "Oh my God - needed." A third person said: "I’m not being funny but I’ll die if I don’t get a bag of them Jaffa cake ones." A fourth added: "I need them ALL - I've faced facts, I will never be skinny again!!" and a fifth said: "We've just had Christmas and I've got lots of chocolate but Omg omg Omg caramelised biscuit."
At the time of this writing, the post has garnered over 700,000 views, received more than 5,000 likes, and attracted thousands of comments. Consumers can currently find bags of Easter goodies available in stores, with the complete Easter selection anticipated to be launched between January and April.
In addition to this, the supermarket chain has begun offering hot cross buns in its stores this week, featuring its Specially Selected Luxury Fruited Hot Cross Buns, Village Bakery Fruited Hot Cross Buns, and Everyday Essentials Hot Cross Buns. The specially selected varieties are priced from £1.49 for a pack of four, while the Village Bakery buns are available for £1.09 per pack.
In its announcement, Aldi mentioned that customers might still be savoring their Christmas puddings and questioned if they had perhaps acted a bit prematurely. This year, Easter is set for April 20, meaning there are only three months left until the celebration.
Shoppers shared their frustrations a few weeks ago when Easter products started to appear on supermarket shelves. One British shopper shared a picture of some Cadbury Creme Eggs, which he found in his local Morrisons store on Boxing Day. In the post, he said: "I just think it's crazy that everything is so superficial and meaninglessly commercial... [there's] something quite frantic about it."
Other Easter products, including chocolate eggs and hot cross buns, were spotted in other supermarket stores such as Tesco and Asda. One shopper shared an image of Malteaser Bunnies on Christmas Eve saying: "Jesus hasn't even been born yet."
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