Plans include $20 million allocated for renovations, upgrades, and the acquisition of new equipment.
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Fitness Holdings North America, a leading franchisee of Crunch Fitness, is significantly expanding its New Jersey footprint by acquiring five locations from Jersey Strong Gym in Tinton Falls, Ocean Township, Wall Township, Freehold, and Marlboro.
These newly established locations will receive more than $20 million in renovations and improvements aimed at elevating member experiences through the addition of contemporary amenities and state-of-the-art equipment.
"Expanding Crunch Fitness in New Jersey highlights our dedication to providing an enjoyable fitness experience to more enthusiasts in the Northeast, stated Mark Federico, CEO of Fitness Holdings North America. "This growth is a crucial milestone for us in New Jersey and beyond. We are excited to integrate these gyms into our fitness community and transform them into lively, inviting, and interactive environments."
Crunch Fitness boasts a wide array of facilities at each gym, which encompass cardio equipment, Olympic lifting platforms, dumbbells weighing up to 120 pounds, hydromassage beds, and the unique HIITZone™ specifically designed for high-intensity interval training. Members have the opportunity to join various classes, including dance, yoga, and Pilates, available at convenient times throughout the week.
Equipped with cutting-edge amenities and an array of resources, Crunch gyms are tailored to assist members in reaching their fitness aspirations within a motivating and vibrant atmosphere.
